At OpenAgent, we’re committed to building trust between home sellers and real estate agents. We do this by understanding the real motivation of sellers and intelligently use data and customer reviews to match vendors with local agents who have a proven track record for selling properties just like theirs.

We are Australia's number one real estate agent comparison service with more than 2.5 million visitors a year – three times more than any other agent comparison website.

Consumers love our online tools, property blog and agent comparisons, but our real success is driven by our 80-strong team in Australia. We understand that every home – and home-owner - is unique, so we qualify vendors to find out more about their property, their past experience with agents and the qualities they are looking for before we match them with you.

Our view of the property lead market, combined with big data analytics and rigorous qualification of all our data, makes us a valued partner to some of Australia’s highest performing agents. In fact, 7 out of every 10 top performing agents* in Australia are OpenAgent clients.

We only contact you once a vendor is ready to go to market, and we send you leads when we recognise that you are one of the most qualified agents for a particular vendor. We also limit the agents we recommend to any vendor to just two or three and work hard to recommend the right agent, ensuring a great outcome for all parties.

So if you believe in personalised service for your vendors, if you believe in talking to people to build relationships and you’re looking for ways you can scale and expand the number of quality listing leads you receive, we’d love to help!

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We want to make it easier for Australians to sell their homes and we understand that working with top agents plays a crucial role in the process.

Why work with us?

1

Scale your prospecting

Our process refines and qualifies every lead that comes through before you receive it, minimising time wasted on dead leads. Plus our big data analytics can be used to refine and prioritise prospects within your own CRM

2

Pricing to suit your needs

Choose from pay-per-lead at 20%-30% of your commission - ideal for occasional leads - or our new subscription model based on the number of leads being generated in your local area.

3

Did you know?
70% of the top real estate agents in Australia use OpenAgent. This is based on:

  • 36 of the REB Top 50 Women in Real Estate of 2019 use OpenAgent
  • 32 of the REB Top 50 Dealmakers of 2018 use OpenAgent
  • 76 of the REB Top 100 Agents 2018 use OpenAgent

4

Get more qualified leads

Unlike other referral companies, we don’t believe a client’s readiness for listing can be determined by clicking on a website.

We understand that every home is unique, so we call each vendor to find out more about their property, their needs and what they are looking for in a real estate agent.

We only contact you once a vendor is ready to go to market, and we send you leads when we recognise that you are one of the most qualified agents for a particular vendor.

Find out more

5

Own your own online brand

To ensure transparency for our users, we automatically set up profiles for agents. These profiles are populated with data extracted from analysing over 2 million transactions Australia wide.

By claiming your profile, you are able to update your details, profile picture, sales data and reviews.

Update your profile now

We work with agents of every shape and size

Read some of their stories and experiences working with OpenAgent

Nick Richards

Greg Hocking City Residential

Read Nick's story

Suzanne Coverlid

Ross Real Estate

Read Suzanne's story

Shaun Stoker

Ray White

Read Shaun's story

Nick Richards

Greg Hocking City Residential

Read Nick's story

Suzanne Coverlid

Ross Real Estate

Read Suzanne's story

Shaun Stoker

Ray White

Read Shaun's story

How we’re different

Not all leads are the same. We take pride in the unique value we bring to our partner agents, carefully analysing and qualifying leads and delivering good matches. It’s why in 2018, 76 out of the REB Top 100 Agents and 32 of the REB Top 50 Dealmakers are our clients.

OpenAgentOther Referral Companies
How many agents are recommended to each vendor?
2-3 agents.
Up to 10 or more agencies, with no limit.
How is the Vendor pre-qualified?
A team of 80+ Sydney-based consultants qualify each and every vendor following up with a phone call whenever required.
No pre-qualification performed.
What is the basis for recommendations?
By showcasing your local sales experience, reviews, testimonials + more over the phone and website.
Cost comparison based on fees only, with no reference to performance or experience.
How many agents are recommended to each vendor?
OpenAgent
2-3 agents.
Other referral companies
Up to 10 or more agencies, with no limit.
How is the vendor pre-qualified
OpenAgent
A team of 60+ Sydney-based consultants qualify each and every vendor following up with a phone call whenever required agents.
Other referral companies
No pre-qualification performed.
What is the basis for recommendations?
OpenAgent
By showcasing your local sales experience, reviews, testimonials + more over the phone and website.
Other referral companies
Cost comparison based on fees only, with no reference to performance or experience.

How we charge

By using OpenAgent, you are connected with real sellers who are ready to go to market. We have two pricing models - either pay per lead or subscription - so you can decide which one works best for you.

We know that every property is as unique as the person who owns it, so to get things right from the start, we ask vendors questions about their property, their past experience with agents and the qualities they are looking for before we match them with you. If a vendor doesn’t provide this in their initial enquiry our team of trained research consultants take the time to understand a home seller’s individual situation and needs before recommending agents.

Adam Gilbanks

McGrath - Hornsby

We’d love to hear from you. Register your interest here and our team will be in touch shortly to help you get started.

Sign up now

We go the extra mile to help you grow your business

Technology

We’ve created powerful tools to help you win, monitor and easily update the status of your referrals.

Free resources

Keep up to date with the market and get tips on getting the most out of your sales on our agent blog, packed with useful resources.

People - The OpenAgent Difference

Real People - We have a dedicated agent services team who are just a friendly phone call away 1300 622 730.

Get involved

We receive over 10,000 vendor enquiries every month

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Frequently asked questions

How do I register to be on your website?

You don’t need to do anything; you are already “in”! We look at all publicly available data we can get our hands on to ensure all active real estate agents in Australia are considered for our recommendations.

Check if we have your details, and claim your profile page

Can I pay you more to get more leads?

No, definitely not. Our recommendation engine is based purely on performance, sales experience and customer reviews. We use over 2,000,000 sales transactions and over 14,000 recommendations and customer reviews to identify the best agents for prospective property sellers on our website. From there, our team will personally qualify the leads.

Aren’t these leads I would get anyway?

Probably not. The OpenAgent platform uses a unique combination of big data and behavioural analytics together with our Australian based team to qualify the leads that we see. This means we see more behaviour that is proven to generate genuine leads and we’re able to qualify and deliver it to you more quickly. When you use OpenAgent, it’s like you’ve got an entire lead identification and qualification team working for you, committed to driving new business your way.

Isn’t 20%-30% a bit too much to pay for what you do?

At OpenAgent, we do more than just forward you the names of people who have clicked on our website. We use big data and behavioural analytics to refine and qualify our leads more deeply, to understand both their likelihood of listing, the timeliness of them listing and the types of characteristics they are seeking in an agent. This often also includes a phone qualification from one of our 80 Australian-based customer team. And then, when we think they are a good match for you, we refer them on. Of the 15,000 leads we see within our platform each month, the rigour of this process means we pass on just 2000 highly qualified prospects to top performing agents.

In addition, our agent tools then help you understand the best behaviours of your team that convert those listings. So yes, we charge 20%-30% of your commission when you successfully sell a property from a listing we have provided. But we believe the rigour, the smarts, the data infrastructure and the qualification work that goes into delivering such high quality leads more than justifies this amount. And if the lead you receive from us results in a lifetime relationship with referrals from a delighted client – then the 20%-30% is repaid many, many times over.

How do I improve my OpenAgent ranking?

The best way to improve your ranking is to have a strong selling track record and to use our website to gather reviews from your previous clients. We will independently verify reviews that come through our website, and these have the greatest weighting in our algorithm.

You are missing some of my sales data – can you correct this?

We do our best to gather all your previous and recent sales, but our technology is still very new and not yet perfect! Email us at agents@openagent.com.au with property sales we have missed. We will verify and add these to the site in the next update.