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Maffra suburb profile

Maffra is a charming rural town in Victoria's Gippsland region, known for its rich agricultural heritage and picturesque landscapes. Situated approximately 220km east of Melbourne, Maffra offers a peaceful country lifestyle with a strong sense of community. The town is surrounded by lush farmland and is famous for its dairy industry, contributing to its reputation as a key agricultural hub. Maffra boasts a range of local amenities, including schools, shops, and recreational facilities, making it an ideal location for families and retirees. Its proximity to natural attractions like the Gippsland Lakes and the Great Dividing Range adds to its appeal as a serene and scenic place to live.

Maffra property market performance

Maffra's property market has shown positive growth over the past 12 months, with house values increasing by 9.7%. The current median house price stands at $501,000. However, the unit market remains stagnant, with no change in median unit value and limited sales activity, as only one unit was sold in the past year.

In terms of sales activity, 22 houses were sold over the last 12 months, with houses spending a median of 41 days on the market, indicating a steady demand for houses in the area. The unit market, however, lacks sufficient data to provide a clear picture of its performance.

The rental market in Maffra has seen modest changes, with house rents increasing by 2.3% and unit rents rising by 7.7% over the past year. The average rent for houses is $440, while units average $350, reflecting a stable rental environment.

HousesUnits
Median price
Past 3 months
$501KN/A
Change in value
Past 12 months
9.7%N/A
Sold
Past 3 months
221
Median days on market
Past 12 months
41N/A
Average rent
Past 12 months
$440$350
Change in rent
Past 12 months
2.3%7.7%

5 year median price trend for houses and units

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Maffra demographics

Maffra, located in the heart of Victoria's Gippsland region, is a charming rural town known for its rich agricultural heritage and close-knit community. With a population of 5,384, Maffra offers a peaceful lifestyle, making it an attractive choice for families and retirees seeking a quieter pace of life. The median age of 42 reflects a mature community, with many residents enjoying the town's scenic surroundings and strong sense of community.

Housing in Maffra is predominantly owner-occupied, with 41% of properties owned outright and 36.7% owned with a mortgage. This high rate of home ownership underscores the stability and long-term commitment of its residents. The rental market, comprising 22.3% of properties, provides options for those seeking flexibility, including newcomers and young families. The suburb's family-oriented nature is evident, with couple families with children making up 36.4% of households, while 45.8% are couple families without children, highlighting its appeal to both growing families and empty nesters.

Maffra's economy is supported by agriculture, with dairy farming playing a significant role in the local industry. The town's community spirit is evident in its numerous local events and festivals, which celebrate its agricultural roots and foster a strong sense of belonging among residents. With its blend of rural charm, community focus, and affordable living, Maffra offers a welcoming environment for those looking to enjoy a balanced and fulfilling lifestyle.

Maffra infrastructure, key developments and investment opportunities

Maffra continues to function as a key regional service and employment hub for the surrounding dairying and agricultural district, supporting steady housing demand linked to agribusiness, food processing and seasonal farm work.[3][4][5] The town’s attractive historic main street, gardens and proximity to the Gippsland Plains Rail Trail and Macalister River Park enhance its walkability and lifestyle appeal, which is an ongoing drawcard for buyers seeking affordable regional living.[3][4][8]

Local amenity is underpinned by established community, retail and recreational facilities, including museums, dining options and sporting infrastructure, which help sustain tenant and owner-occupier interest.[4][8] There are currently no widely reported major new transport links, school builds or large-scale infrastructure redevelopments specific to Maffra, so near-term property market shifts are likely to be driven more by regional economic conditions and lifestyle migration trends than by transformative local projects.[3][5]

Maffra rental market trends

The rental market in Maffra has experienced moderate growth, with house rents increasing by 2.3% over the past year to $440 per week, while unit rents have seen a more significant rise of 7.7% to $350 per week. This reflects a steady demand for rental properties in the area, making Maffra an attractive option for both renters and investors seeking stable returns in a regional setting.

Suburbs near Maffra

Some popular suburbs near Maffra include:

How does Maffra compare to nearby suburbs?

  • Median house prices: Maffra’s median house price is 20.8% lower than Stratford’s.
  • House price growth: Property prices in nearby Stratford have risen 1.0% more than in Maffra over the past year.
  • Selling speed for houses: Properties in Maffra are selling 37.9% faster than in Stratford.

Common questions about Maffra

  • Is Maffra a nice place to live?

    Maffra is a delightful rural town that offers a peaceful and fulfilling lifestyle, making it a wonderful place to live. With its charming atmosphere and strong community spirit, Maffra provides a welcoming environment for families and individuals seeking a serene escape from the hustle and bustle of city life. The town is surrounded by picturesque landscapes, offering a tranquil setting that is perfect for those who appreciate the beauty of nature. The local amenities, including schools, shops, and recreational facilities, ensure that residents have everything they need within easy reach, contributing to the suburb's livability.

    The vibe in Maffra is one of warmth and friendliness, with a culture deeply rooted in its agricultural heritage. The town is known for its community events and festivals, which celebrate its rich history and foster a sense of belonging among residents. Families will find Maffra particularly appealing, as it offers a safe and nurturing environment for children to grow up in. The town's proximity to natural attractions like the Gippsland Lakes provides ample opportunities for outdoor activities, making it an ideal location for those who enjoy an active lifestyle.

    While Maffra offers many benefits, there are some trade-offs to consider. The town's rural setting means that it lacks the nightlife and entertainment options found in larger urban areas. Additionally, while the local amenities are sufficient for daily needs, those seeking more extensive shopping or dining experiences may need to travel to nearby towns. However, these trade-offs are often outweighed by the town's affordability and the quality of life it offers. Overall, Maffra is a charming and peaceful place to live, perfect for families and individuals looking for a close-knit community and a slower pace of life.

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  • Is it expensive to live in Maffra?

    Living in Maffra can be considered relatively affordable compared to many other parts of Victoria. The median house price in Maffra is around $501,000, which is quite reasonable when compared to the higher prices seen in larger cities like Melbourne. For those looking to rent, the average weekly rent for houses is $440, which is manageable for many families.

    The average wage in Maffra is about $62,000 per year, and the median total household income is $1,285 per week. When you compare this to the cost of housing, it suggests that residents can generally afford to live comfortably within the area. The cost of living in Maffra, particularly in terms of housing, is aligned with the income levels, making it a more accessible option for those earning average wages.

    Overall, Maffra offers a balanced lifestyle with affordable housing options, making it a viable choice for those looking to live in a more rural setting without the high costs associated with urban living. If you are thinking of living in Maffra, it provides a good mix of affordability and a relaxed lifestyle.

    Disclaimer: To assess whether a suburb is considered expensive, we’ve looked at mortgage and rental costs as a proportion of the average local salary. That said, everyone’s financial situation is different, so it's important to consider your own circumstances when deciding which suburb is right for you.
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  • Is Maffra a good place to invest?

    Maffra presents an intriguing opportunity for property investors, particularly those interested in houses. Over the past year, the suburb has experienced a notable 9.7% increase in median house values, indicating strong demand and potential for capital growth. This trend suggests that Maffra is becoming increasingly attractive to buyers, possibly due to its charming rural setting and community-focused lifestyle.

    While the median unit values have remained stable, the rental market for units has seen a significant 7.7% increase over the last 12 months. This rise in rental prices could be indicative of growing demand for rental properties, making units an appealing option for investors seeking rental income. Meanwhile, house rents have seen a modest increase of 2.3%, reflecting steady demand and a balanced rental market.

    Overall, Maffra offers a mix of growth potential and rental income opportunities, particularly for houses. Its appeal lies in its rural charm and community atmosphere, which continue to attract both buyers and renters. For investors looking for a blend of capital appreciation and rental yield, Maffra could be a promising choice.

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Choose the right real estate agents in Maffra

There are 18 real estate agents in Maffra, but they don’t all deliver the same results.

Some agents have a much stronger presence in the suburb, with just 5 agents handling around 82.2% of all sales in the past year.

Commission rates in Maffra typically range from 2.11% to 3.13%. Comparing agents—including what they charge, what’s included, and how they structure their fees—is not only important when choosing an agent, the right structure can help ensure your chosen agent is motivated to achieve the best possible result.

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