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Portland suburb profile

Portland sits on Victoria’s south-west coast on Portland Bay and is defined by a strong maritime character, with a deep-water harbour, fishing fleet and working wharves alongside a compact main street. The town mixes heritage stone and weatherboard buildings with more modern homes clustered near the foreshore, and outdoor life revolves around sandy beaches, rugged cliffs and clifftop walks around Cape Nelson. Surrounding farming country supports a practical regional economy, and residents enjoy the quieter pace of a coastal town with established community services, local shops and schools and good road connections to other regional centres.

Portland property market performance

Current median dwelling price$398,750Past 3 months

Property growth-1.1%Past 12 months

Portland has relatively few unit sales, so there isn't enough recent data to publish a reliable median unit price. On the house side, the median house price is $542,500, up sharply 16.9% over the last 12 months. By contrast, unit values fell sharply, down 19.0% over the same period.

In the past 3 months 34 houses and 2 units changed hands. Houses sold in a median of 44 days while units sold in a median of 34 days, so units sold faster than houses.

The rental market in Portland had average rents of $475 for houses and $400 for units. House rents were up a solid 8.0% over the last 12 months and unit rents were up a solid 8.1%, so rents grew at a similar pace.

HousesUnits
Median price
Past 3 months
$543KN/A
Change in value
Past 12 months
16.9%-19.0%
Sold
Past 3 months
342
Median days on market
Past 12 months
4434
Average rent
Past 12 months
$475$400
Change in rent
Past 12 months
8.0%8.1%

5 year median price trend for houses and units

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Portland demographics

About 10,016 people live in this community, with a median age of 47 and a median household income of $1,146 a week.

Household types are dominated by couples. Couple families without children are the largest group at 47.1%, and together with couple families with children (32.3%) they make up 79.4% of families. One-parent families account for 19.4%, while other families represent 1.3%.

In Portland, most homes are owner-occupied: 41.8% are owned outright and 30.6% are owned with a mortgage, a combined 72.4% owner-occupation, while renters make up 27.6% of dwellings.

Suburbs near Portland

Some popular suburbs near Portland include:

How does Portland compare to nearby suburbs?

  • House price growth: Over the past 12 months, house prices in Portland have grown 21.4% higher than in Port Fairy.
  • Selling speed for houses: Properties in Portland are selling 70.7% faster than in Port Fairy.

Choose the right real estate agents in Portland

Currently, there are 23 real estate agents working in Portland—but not all agents deliver the same results. The right agent could make a huge difference to your final sale price.

Only 5 out of these 23 agents sold 61.1% of all properties in Portland over the past year. Choosing one of these top-performing agents means tapping into proven expertise for a better sale outcome.

Real estate agents in Portland typically charge a commission of 2% to 2.75%. Negotiating a fair commission rate and the right structure can motivate your agent to work even harder, helping you sell for more and potentially saving you thousands of dollars.

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