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Portland suburb profile

Portland is a historic coastal town in Victoria, renowned for being the first European settlement in the state. Situated along the picturesque Great Ocean Road, it offers stunning ocean views and a rich maritime heritage. The town is a hub for fishing and shipping, with a bustling port that supports local industry. Portland's natural beauty is complemented by attractions such as the Cape Nelson Lighthouse and the nearby Great South West Walk. With a welcoming community, charming heritage buildings, and a relaxed lifestyle, Portland appeals to those seeking a coastal retreat with a touch of history.

Portland property market performance

Current median dwelling price$387,500Past 3 months

Property growth-1.9%Past 12 months

Portland's property market has shown a positive trend over the past 12 months, with house values increasing by 5.9%, bringing the median house price to $505,000. However, the unit market has remained stagnant, with no change in median unit value, reflecting limited activity in this segment.

Sales activity has been moderate, with 61 houses and 6 units sold over the past 12 months. Houses are taking longer to sell, with a median of 68 days on the market, compared to 39 days for units, indicating a quicker turnover in the unit market despite the lack of price movement.

The rental market in Portland has seen notable changes, with house rents increasing by 7.0% and unit rents rising by 13.5% over the last 12 months, suggesting a strong demand for rental properties, particularly units.

HousesUnits
Median price
Past 3 months
$520KN/A
Change in value
Past 12 months
13.3%-17.0%
Sold
Past 3 months
458
Median days on market
Past 12 months
5935
Average rent
Past 12 months
$460$410
Change in rent
Past 12 months
5.7%10.8%

5 year median price trend for houses and units

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Portland demographics

Portland, located in Victoria, is a charming coastal town known for its rich maritime history and natural beauty. With a population of 10,016, it offers a peaceful lifestyle, attracting families and retirees who appreciate its scenic landscapes and community-oriented atmosphere. The median age of 47 indicates a mature population, with many residents enjoying the slower pace of life that Portland provides.

The suburb's housing market is characterized by a high rate of outright home ownership, with 41.8% of properties owned outright, reflecting a stable and established community. Additionally, 30.6% of homes are owned with a mortgage, while 27.6% are rented, offering a range of housing options for both long-term residents and newcomers. The median total household income of $1,146 per week suggests a modest but comfortable standard of living.

Family dynamics in Portland are diverse, with 32.3% of families being couples with children and 47.1% being couples without children. One-parent families make up 19.4% of the community, highlighting the suburb's inclusive nature. The town's economy is supported by various industries, including fishing, agriculture, and tourism, providing employment opportunities for its residents. Portland's blend of coastal charm, community spirit, and affordability makes it an appealing choice for those seeking a tranquil yet connected lifestyle.

Suburbs near Portland

Some popular suburbs near Portland include:

  • Narrawong: Known for its scenic coastal views and tranquil lifestyle, Narrawong is located northeast of Portland.
  • Macarthur: A rural community with a strong agricultural presence, Macarthur is situated to the north of Portland.
  • Port Fairy: Famous for its historic charm and vibrant arts scene, Port Fairy lies to the east of Portland.
  • Nelson: Known for its picturesque river and proximity to national parks, Nelson is located to the west of Portland.
  • Kirkstall: A small rural locality with a close-knit community, Kirkstall is situated to the northeast of Portland.

How does Portland compare to nearby suburbs?

  • Median house prices: Portland’s median house price is 40.1% lower than Port Fairy’s.
  • House price growth: Over the past 12 months, house prices in Portland have grown 13.3% higher than in Port Fairy.
  • Selling speed for houses: Properties in Portland are selling 64.5% faster than in Port Fairy.

Choose the right real estate agents in Portland

Currently, there are 24 real estate agents working in Portland—but not all agents deliver the same results. The right agent could make a huge difference to your final sale price.

Only 5 out of these 24 agents sold 62.0% of all properties in Portland over the past year. Choosing one of these top-performing agents means tapping into proven expertise for a better sale outcome.

Real estate agents in Portland typically charge a commission of 2% to 2.75%. Negotiating a fair commission rate and the right structure can motivate your agent to work even harder, helping you sell for more and potentially saving you thousands of dollars.

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