Prahran suburb profile
Prahran is a vibrant and trendy suburb located just 5km southeast of Melbourne's CBD, renowned for its eclectic mix of fashion, food, and culture. Known for the bustling Chapel Street, Prahran offers a dynamic shopping and dining experience with a plethora of boutiques, cafes, and restaurants. The suburb is also home to the iconic Prahran Market, a haven for fresh produce and gourmet delights. With its blend of historic architecture and modern developments, Prahran attracts a diverse community of young professionals, creatives, and families. Its lively atmosphere, excellent public transport links, and proximity to parks and recreational facilities make Prahran a highly sought-after destination for urban living.
Prahran property market performance
Prahran’s property market has shown stability and growth over the past 12 months. The median house price has remained steady at $1.47 million, while unit values have seen a significant increase of 13%, bringing the median unit price to $574,000. This indicates a growing demand for units in the area.
Sales activity has been robust, with 51 houses and 48 units sold in the past 12 months. Houses are selling faster, with a median of 26 days on the market, compared to 39 days for units, suggesting a quicker turnover in the housing sector.
The rental market in Prahran has experienced moderate growth, with house rents increasing by 3.4% and unit rents rising by 7% over the last 12 months. The average rent for houses is $750, while units average $535, reflecting a healthy rental demand.
Median price - houses$1.53MPast 3 months
Median price - units$560KPast 3 months
Change in value - houses-16.7%12 months
Change in value - units10.9%12 months
Houses sold43Past 3 months
Units sold51Past 3 months
Median DOM - houses26Past 12 months
Median DOM - units39Past 12 months
Average rent - houses$750Past 12 months
Average rent - units$545Past 12 months
Change in rent - houses1.4%Past 12 months
Change in rent - units9.0%Past 12 months
Prahran demographics
Prahran, located in Melbourne's inner south-east, is a vibrant suburb known for its eclectic mix of culture, fashion, and food. With a population of 12,203 and a median age of 34, it attracts a youthful and dynamic community. The suburb's proximity to the city and its lively atmosphere make it a popular choice for young professionals and families alike. The median total household income of $2,121 per week reflects the area's affluence and appeal to those seeking a cosmopolitan lifestyle.
Housing in Prahran is diverse, with a significant portion of the population renting their homes, accounting for 55.4% of property ownership. This high rental rate is indicative of the suburb's appeal to those seeking flexibility and convenience, including students and professionals. Meanwhile, 20.1% of properties are owned outright, and 24.4% are owned with a mortgage, showcasing a stable property market with opportunities for both investors and homeowners.
Family dynamics in Prahran are varied, with 28.2% of families being couples with children and 58.6% being couples without children. This diversity is complemented by 10.1% of one-parent families and 3.1% of other family types, contributing to a rich community tapestry. The suburb's vibrant lifestyle, combined with its strong sense of community and accessibility to amenities, makes Prahran a sought-after location for those looking to enjoy the best of urban living.
Prahran infrastructure, key developments and investment opportunities
Prahran is undergoing significant redevelopment that is likely to impact its property market. The $60 million Prahran Square project has transformed a former car park into a vibrant public space with underground parking, enhancing the area's livability and potentially boosting nearby property values. Additionally, the Victorian Government's $25 million investment in the new Prahran High School, which opened in 2019, has improved local education options and may attract more families to the area.
The suburb's transport infrastructure is also evolving, with upgrades to Prahran Station improving accessibility. The ongoing revitalization of Chapel Street, including new retail and dining options, continues to enhance Prahran's appeal as a trendy inner-city suburb. These developments, combined with Prahran's proximity to the CBD and established amenities, are likely to sustain strong demand for properties in the area and potentially drive up values in the coming years.
Prahran rental market trends
The rental market in Prahran has experienced moderate growth, with house rents increasing by 3.4% over the past year to $750 per week, while unit rents have seen a more significant rise of 7.0% to $535 per week. Prahran continues to attract renters and investors alike, thanks to its vibrant lifestyle, excellent amenities, and proximity to Melbourne's CBD.
Suburbs near Prahran
Some popular suburbs near Prahran include: