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Prahran suburb profile

Prahran is a vibrant and trendy suburb located just 5km southeast of Melbourne's CBD, renowned for its eclectic mix of fashion, food, and culture. Known for the bustling Chapel Street, Prahran offers a dynamic shopping and dining experience with a plethora of boutiques, cafes, and restaurants. The suburb is also home to the iconic Prahran Market, a haven for fresh produce and gourmet delights. With its blend of historic architecture and modern developments, Prahran attracts a diverse community of young professionals, creatives, and families. Its lively atmosphere, excellent public transport links, and proximity to parks and recreational facilities make Prahran a highly sought-after destination for urban living.

Prahran property market performance

Prahran’s property market has shown stability and growth over the past 12 months. The median house price has remained steady at $1.47 million, while unit values have seen a significant increase of 13%, bringing the median unit price to $574,000. This indicates a growing demand for units in the area.

Sales activity has been robust, with 51 houses and 48 units sold in the past 12 months. Houses are selling faster, with a median of 26 days on the market, compared to 39 days for units, suggesting a quicker turnover in the housing sector.

The rental market in Prahran has experienced moderate growth, with house rents increasing by 3.4% and unit rents rising by 7% over the last 12 months. The average rent for houses is $750, while units average $535, reflecting a healthy rental demand.

Median price - houses$1.53MPast 3 months

Median price - units$560KPast 3 months

Change in value - houses-16.7%12 months

Change in value - units10.9%12 months

Houses sold43Past 3 months

Units sold51Past 3 months

Median DOM - houses26Past 12 months

Median DOM - units39Past 12 months

Average rent - houses$750Past 12 months

Average rent - units$545Past 12 months

Change in rent - houses1.4%Past 12 months

Change in rent - units9.0%Past 12 months

Prahran demographics

Prahran, located in Melbourne's inner south-east, is a vibrant suburb known for its eclectic mix of culture, fashion, and food. With a population of 12,203 and a median age of 34, it attracts a youthful and dynamic community. The suburb's proximity to the city and its lively atmosphere make it a popular choice for young professionals and families alike. The median total household income of $2,121 per week reflects the area's affluence and appeal to those seeking a cosmopolitan lifestyle.

Housing in Prahran is diverse, with a significant portion of the population renting their homes, accounting for 55.4% of property ownership. This high rental rate is indicative of the suburb's appeal to those seeking flexibility and convenience, including students and professionals. Meanwhile, 20.1% of properties are owned outright, and 24.4% are owned with a mortgage, showcasing a stable property market with opportunities for both investors and homeowners.

Family dynamics in Prahran are varied, with 28.2% of families being couples with children and 58.6% being couples without children. This diversity is complemented by 10.1% of one-parent families and 3.1% of other family types, contributing to a rich community tapestry. The suburb's vibrant lifestyle, combined with its strong sense of community and accessibility to amenities, makes Prahran a sought-after location for those looking to enjoy the best of urban living.

Prahran infrastructure, key developments and investment opportunities

Prahran is undergoing significant redevelopment that is likely to impact its property market. The $60 million Prahran Square project has transformed a former car park into a vibrant public space with underground parking, enhancing the area's livability and potentially boosting nearby property values. Additionally, the Victorian Government's $25 million investment in the new Prahran High School, which opened in 2019, has improved local education options and may attract more families to the area.

The suburb's transport infrastructure is also evolving, with upgrades to Prahran Station improving accessibility. The ongoing revitalization of Chapel Street, including new retail and dining options, continues to enhance Prahran's appeal as a trendy inner-city suburb. These developments, combined with Prahran's proximity to the CBD and established amenities, are likely to sustain strong demand for properties in the area and potentially drive up values in the coming years.

Prahran rental market trends

The rental market in Prahran has experienced moderate growth, with house rents increasing by 3.4% over the past year to $750 per week, while unit rents have seen a more significant rise of 7.0% to $535 per week. Prahran continues to attract renters and investors alike, thanks to its vibrant lifestyle, excellent amenities, and proximity to Melbourne's CBD.

Suburbs near Prahran

Some popular suburbs near Prahran include:

Common questions about Prahran

  • Is Prahran a nice place to live?

    Prahran is a delightful suburb that offers a fantastic blend of urban excitement and community charm, making it a wonderful place to live. With its vibrant atmosphere and trendy vibe, Prahran is known for its eclectic mix of culture, fashion, and food, attracting a diverse community of young professionals, creatives, and families. The suburb's proximity to Melbourne's CBD ensures easy access to the city's amenities while maintaining its own unique character. Prahran's lively streets are filled with boutiques, cafes, and restaurants, providing endless opportunities for shopping and dining. The iconic Prahran Market is a local favorite, offering fresh produce and gourmet delights that cater to food enthusiasts.

    Families will find Prahran appealing due to its strong sense of community and excellent public transport links, which make commuting a breeze. The suburb's recent developments, such as the Prahran Square project and the new Prahran High School, have enhanced its livability and educational options, making it an attractive choice for families seeking a cosmopolitan lifestyle. Safety is generally not a major concern, and the suburb's blend of historic architecture and modern developments adds to its charm.

    However, living in Prahran does come with a few trade-offs. The vibrant lifestyle and proximity to the city mean that property prices can be high, and the area is predominantly made up of apartments and smaller homes, which may not suit those seeking larger properties. Additionally, the bustling atmosphere can lead to noise and congestion, particularly around Chapel Street. Despite these trade-offs, Prahran's dynamic culture, accessibility to parks and recreational facilities, and strong community spirit make it a highly sought-after destination for urban living.

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  • Is it expensive to live in Prahran?

    Living in Prahran can be quite expensive, especially when compared to other areas in Victoria. The median house price is a hefty $1,472,500, which is significantly higher than many suburbs in Melbourne. If you're considering buying a unit, the median price is $574,000, which is more affordable than houses but still represents a considerable investment.

    When it comes to renting, the average rent for houses is around $750 per week, while units average $535 per week. These figures suggest that renting in Prahran is on the higher side compared to other suburbs in Melbourne. The average annual salary in Prahran is $108,000, which is above the Victorian average. However, even with a higher income, a substantial portion of earnings would need to be allocated to housing costs.

    Overall, while Prahran offers a vibrant lifestyle with its trendy cafes, shopping, and proximity to the city, the cost of living, particularly in terms of housing, is relatively high. If you are thinking of living in Prahran, it's important to consider whether your financial situation can accommodate the expenses associated with this lively and desirable suburb.

    Disclaimer: To assess whether a suburb is considered expensive, we’ve looked at mortgage and rental costs as a proportion of the average local salary. That said, everyone’s financial situation is different, so it's important to consider your own circumstances when deciding which suburb is right for you.
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  • Is Prahran a good place to invest?

    Prahran is an intriguing suburb for investment, particularly if you're considering units. Over the past year, the median unit value in Prahran has surged by an impressive 13%, indicating strong demand and potential for capital growth. This is complemented by a healthy 7% increase in rent for units, suggesting that rental demand is robust and providing a good opportunity for steady rental income.

    While the median house value has remained stable with no change over the last 12 months, the rental market for houses has seen a modest increase of 3.4%. This stability in house prices might appeal to investors looking for a less volatile market, while still benefiting from rental income growth.

    Prahran's vibrant lifestyle, proximity to the Melbourne CBD, and excellent public transport options make it a desirable location for both renters and buyers. The suburb's mix of trendy cafes, shops, and cultural attractions adds to its appeal, ensuring ongoing demand. Overall, Prahran offers a compelling investment opportunity, especially for those interested in units, with its combination of strong rental returns and potential for capital appreciation.

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