Sale suburb profile
Sale is a charming regional town located in Victoria's Gippsland region, approximately 220km east of Melbourne. Known for its rich history and natural beauty, Sale offers a relaxed lifestyle with a strong sense of community. The town is surrounded by picturesque landscapes, including the Gippsland Lakes and Ninety Mile Beach, making it a haven for outdoor enthusiasts. Sale boasts a mix of heritage architecture and modern amenities, with a variety of shops, cafes, and cultural attractions. Its strategic location as a gateway to the Gippsland region, combined with excellent transport links, makes Sale an appealing destination for residents and visitors alike.
Sale property market performance
Current median dwelling price$490,250Past 3 months
Property growth+9.2%Past 12 months
Sale’s property market has shown positive growth over the past 12 months, with house values increasing by 8.5% and unit values rising by 9.9%. The current median house price stands at $595,500, while the median unit price is $385,000, indicating a healthy demand for both property types.
In terms of sales activity, 94 houses and 13 units have been sold over the last 12 months. Houses are taking a median of 66 days on the market, whereas units are selling slightly faster with a median of 56 days, suggesting a quicker turnover in the unit market.
The rental market in Sale has also experienced growth, with house rents increasing by 4.2% and unit rents by 8.3% over the last 12 months. The average rent for houses is $500, while units average $390, reflecting a strong rental demand in the area.
| Houses | Units | |
|---|---|---|
Median price Past 3 months | $596K | $385K |
Change in value Past 12 months | 8.5% | 9.9% |
Sold Past 3 months | 94 | 13 |
Median days on market Past 12 months | 66 | 56 |
Average rent Past 12 months | $500 | $390 |
Change in rent Past 12 months | 4.2% | 8.3% |
5 year median price trend for houses and units
Sale demographics
Sale, located in the heart of Gippsland, Victoria, is a charming regional town known for its rich history and vibrant community. With a population of 14,296, Sale offers a blend of urban convenience and rural tranquility, making it an attractive place for families and retirees. The median age of 42 reflects a mature community, with many residents enjoying the town's relaxed pace and scenic surroundings.
The town's housing market is characterized by a significant proportion of home ownership, with 36.3% of properties owned outright and 29.9% owned with a mortgage. This stability is complemented by a rental market that accounts for 33.7% of properties, catering to those seeking flexibility. Sale's family-friendly environment is evident in its household composition, with 36.5% of families being couples with children and 42.9% being couples without children, highlighting its appeal to both young families and empty nesters.
Sale's economy is supported by a diverse range of industries, including agriculture, retail, and public services, providing ample employment opportunities for its residents. The town's community spirit is further enhanced by its cultural and recreational offerings, from local markets and festivals to parks and waterways, making Sale a welcoming and engaging place to live.
Sale infrastructure, key developments and investment opportunities
Sale is benefiting from ongoing investment in regional health, education, and defence-related infrastructure across the broader Gippsland region, with the local hospital, schools, and community facilities periodically upgraded to support a growing population and workforce. Enhanced amenities and services linked to the nearby RAAF Base and associated industries continue to underpin local employment, which in turn supports steady housing demand and buyer confidence.
Transport connections via the Princes Highway and rail links to larger employment centres help maintain Sale’s appeal for both local workers and commuters, with incremental improvements to road safety and public transport reliability improving day-to-day livability. Proximity to rivers, lakes and coastal recreation areas also adds to the suburb’s lifestyle appeal, which is an important driver for both owner-occupier and investor interest in the property market.
Sale rental market trends
The rental market in Sale has experienced moderate growth, with house rents increasing by 4.2% over the past year to $500 per week, while unit rents have seen a more significant rise of 8.3% to $390 per week. This growth reflects a steady demand for rental properties in the area, making Sale an attractive option for both renters and investors seeking stable returns.
Suburbs near Sale
Some popular suburbs near Sale include:
How does Sale compare to nearby suburbs?
- Median house prices: Sale’s median house price is 18.9% higher than Maffra’s.
- House price growth: Over the past 12 months, house prices in Sale have grown 21.5% higher than in Wurruk.
- Selling speed for houses: Properties in Sale are selling 9.6% faster than in Wurruk.

