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Sale suburb profile

Sale is a provincial centre in Gippsland on the Latrobe River and beside Lake Guthridge, where a tree-lined main street and civic precinct meet surrounding agricultural land. The town suits a mix of households from families to retirees and supports local industry, services and defence activity nearby. Housing mixes older cottages and period homes close to the CBD with postwar and newer suburban layouts on the edges. Residents enjoy parkland, botanic gardens, cafés and community facilities, plus regional rail and highway connections that link Sale to other towns across Gippsland.

Sale property market performance

Current median dwelling price$466,000Past 3 months

Property growth+9.7%Past 12 months

The median house price is $580,000 and the median unit price is $352,000. House values rose sharply, up 10.0% over the last 12 months, while unit values grew at a similar pace, up 9.4% over the same period.

Over the last 3 months there were 84 house sales and 15 unit sales. Houses sold in a median of 56 days over the last 12 months and units in a median of 50 days, so both property types sold in a similar time.

The rental market in Sale saw average house rents of $500 a week, up a modest 4.2% over the last 12 months. Average unit rents were $390 a week, up a solid 8.3% over the last 12 months, so unit rents grew more strongly than house rents.

HousesUnits
Median price
Past 3 months
$580K$352K
Change in value
Past 12 months
10.0%9.4%
Sold
Past 3 months
8415
Median days on market
Past 12 months
5650
Average rent
Past 12 months
$500$390
Change in rent
Past 12 months
4.2%8.3%

5 year median price trend for houses and units

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Sale demographics

Sale is a community of 14,296 people with a median age of 42. The typical household receives $1,327 a week, about $69,000 a year.

Families are dominated by couples: couple families without children are the largest single group at 42.9%, and together with couple families with children (36.5%) they make up 79.4% of families. One-parent families account for 19.0% and other families 1.6%.

In Sale, owner-occupiers are the majority, making up 66.2% of homes (36.3% owned outright and 29.9% owned with a mortgage), while renters comprise 33.7%.

Suburbs near Sale

Some popular suburbs near Sale include:

How does Sale compare to nearby suburbs?

  • Median house prices: Sale’s median house price is 19.3% higher than Maffra’s.
  • House price growth: Over the past 12 months, house prices in Sale have grown 28.0% higher than in Wurruk.
  • Selling speed for houses: Properties in Sale are selling 41.1% faster than in Wurruk.

Choose the right real estate agents in Sale

In Sale ,32 agents are actively selling property, but a small number do the heavy lifting. Just 5 agents handled 58.0% of all sales in the past year, giving them a strong presence and deep experience in the local market.

Commission rates usually sit between 2.11% and 3.13%. Comparing agents and understanding what’s included in their fee structure can help you find the right mix of service, value, and motivation—without compromising on outcomes.

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