For Agents

Most people don’t sell often, and when they do, their life situation is most likely different, so it’s like selling for the first time every time.

Selling a property can be overwhelming, and homeowners are looking for an impartial expert who can help them make sense of agent comparisons, understand the current property market, and give them guidance on how to approach their unique selling situation.

That's where OpenAgent comes in. We give vendors digital tools to help them do their research and have a dedicated property specialist team on hand to support them through their selling journey

We check with every vendor before we connect them if they are in contact with any agents.

If one slips through and we’ve connected you with a vendor whom you’ve done an appraisal for in the last 6 months, you just need to show us evidence of that, and we won’t charge you if you do successfully go on to sell.

Sometimes a customer might be in your CRM but you haven’t been actively engaging with them. In that case, you would still be charged if you successfully go on to sell the property

At OpenAgent, we do more than just forward you the names of people who have clicked on our website. We use big data and behavioural analytics to refine and qualify our leads more deeply, to understand their likelihood of listing, the timeliness of them listing, and the types of characteristics they are seeking in an agent. This often also includes a phone qualification from one of our 60 Australian-based customer service team. Then, when we think they are a good match for you, we refer them on. On average, we receive approximately 15,000 leads on our platform each month, but based on our rigorous qualification process, we only pass on an average of 2000 highly qualified prospects to top-performing agents.

In addition, our agent tools then help you understand the best behaviours of your team that convert those listings. So yes, we charge 20%-30% of your commission when you successfully sell a property from a listing we have provided. But we believe the rigour, the smarts, the data infrastructure and the qualification work that goes into delivering such high-quality leads more than justifies this amount. And if the lead you receive from us results in a lifetime relationship with referrals from a delighted client – then the 20%-30% is repaid many, many times over.
 

Probably not. The OpenAgent platform uses a unique combination of big data and behavioural analytics together with our Australian-based team to qualify the leads that we see. This means we see more behaviour that is proven to generate genuine leads and we’re able to qualify and deliver it to you more quickly. When you use OpenAgent, it’s like you’ve got an entire lead identification and qualification team working for you, committed to driving new business your way.

No, definitely not. Our recommendation engine is based purely on performance, sales experience and customer reviews. We use over 2,000,000 sales transactions and over 14,000 recommendations and customer reviews to identify the best agents for prospective property sellers on our website. From there, our team will personally qualify the leads.

We generally recommend 2-3 agents. Sometimes a vendor may ask to speak to additional agents so on occasion it is more than this. However, we don’t recommend up to 10 agents like some other referral agencies. We believe in connecting vendors with 2-3 agents that are best suited to their needs. We work out the suitability through a combination of sophisticated data analysis and human expertise.