Media enquiries
Need insights on the Australian property market? We’re always open to providing data, analysis and expert commentary on buying, selling and real estate trends. Please feel free to contact our team.
Email: press@openagent.com.au
Featured in
The Australian Financial Review
Business

SmartCompany
Business

Sky News
Business

news.com.au
Real Estate

realestate.com.au
Real Estate

Smart Property Investment
Real Estate

Corporate facts
- Established: 2012
- Founders: Zoe Pointon (current co-CEO) and Marta Higuera (current Board Chair)
- CEOs: Zoe Pointon and Johanna Urratia
- Every year more than 2.1 million* come to us for real estate research, and in the past 12 months alone, we’ve spent 440,000 minutes on the phone talking to buyers, sellers and owners about their property journey.
- We also work with many of the country’s best agents — 7 out of every 10 top-performing agents nationwide.(1)
- 92 per cent of customers say they’d recommend us to family and friends.(2)
Expert spokespeople
OpenAgent regularly contributes to both regional and national media. We can provide expert commentary on Australia's real estate market and can back it up with proprietary data and insights.

Co-CEO
Johanna is the Co-CEO of OpenAgent. She joined the company as Head of Product and Growth, later becoming COO before stepping into the Co-CEO role in 2020. Prior to joining OpenAgent, she was VP of Marketing at hipages. Licensed in real estate across every Australian state, Johanna keeps a close eye on market movements and industry change. Her commentary has appeared in The Sydney Morning Herald, The Age, and other major publications.

Co-CEO
Zoe is the Co-Founder and Co-CEO of OpenAgent. Before launching OpenAgent, she founded several small businesses and worked at McKinsey & Company, where she advised clients on growth and strategy. At OpenAgent, she leads the company’s strategic and innovation functions, and is well-placed to provide commentary on business strategy, partnerships, product development and fundraising.

Head of Data
Kevin is Head of Data at OpenAgent, where he leads the team responsible for turning complex property data into clear insights for Australians navigating the real estate market. With deep expertise in property analytics, housing trends and consumer behaviour, he can share insights on property trends, market demand and supply dynamics, housing affordability, and how data can better inform both sellers and buyers.
Awards
- AFR Fast 100 (2025)
- EY Entrepreneur of the Year Award Finalist (2018)
- AFR 100 Most Innovative Companies (2018)
- Deloitte Tech Fast 50 (2017)
- Deloitte Tech Fast 50 (2016)
- Telstra NSW Business Women’s Awards in Start-Up (2015)
- Deloitte Fast 50 Rising Star (2015)
- Startup Daily Top 50 Entrepreneurs Under 40 (2014)
- Anthill Top 100 Coolest Companies in Australia (2014)
- Deloitte Fast 50 Rising Star (2014)
Press releases
(1) The claim "7 out of every 10 top-performing agents in Australia are OpenAgent clients" is based on data from the 2024 REB Top 100 list. This figure is derived from 67 agents who opted in to receive leads from OpenAgent.
(2) Between 26 May 2024 and 25 May 2025, 92.3% of our registered users who provided a response to the question ‘how likely are you to recommend OpenAgent to friends and family' after we provided real estate agent recommendations gave a score of 7 or above.

