Blairgowrie suburb profile
Blairgowrie is a picturesque coastal suburb located on the Mornington Peninsula in Victoria, renowned for its stunning beaches and relaxed holiday atmosphere. Nestled between Rye and Sorrento, it offers a serene escape with its pristine bay and ocean beaches, making it a popular destination for beachgoers and nature enthusiasts. The suburb features a charming village atmosphere with boutique shops, cafes, and local amenities catering to both residents and visitors. With its scenic coastal walks, vibrant community, and proximity to the Peninsula Hot Springs, Blairgowrie is a sought-after location for those seeking a tranquil seaside lifestyle.
Blairgowrie property market performance
Blairgowrie’s property market has shown positive growth over the past 12 months, with house values increasing by 4.7%. The median house price currently stands at $1.12 million. However, there is no data available for units, indicating a lack of unit sales in the area.
In terms of sales activity, 27 houses have been sold over the past 12 months, with properties spending a median of 65 days on the market. This suggests a moderate demand for houses in Blairgowrie.
The rental market for houses has seen a notable increase, with average rents rising by 7.4% over the last 12 months to $698 per week. Again, there is no data for units, reflecting the absence of a unit rental market in the suburb.
| Houses | Units | |
|---|---|---|
Median price Past 3 months | $1.12M | N/A |
Change in value Past 12 months | 4.7% | N/A |
Sold Past 3 months | 27 | N/A |
Median days on market Past 12 months | 65 | N/A |
Average rent Past 12 months | $698 | N/A |
Change in rent Past 12 months | 7.4% | N/A |
Blairgowrie demographics
Blairgowrie, a charming coastal suburb located on the Mornington Peninsula in Victoria, is renowned for its serene beaches and relaxed lifestyle. With a population of 2,786, it offers a tranquil escape from the hustle and bustle of city life, attracting retirees and families seeking a peaceful environment. The median age of 58 reflects a mature community, with many residents enjoying the suburb's natural beauty and leisurely pace.
The housing landscape in Blairgowrie is predominantly characterized by homeownership, with 60.3% of properties owned outright. This high rate of outright ownership indicates a stable and established community, with many long-term residents. Additionally, 25.6% of properties are owned with a mortgage, while only 14% are rented, highlighting the suburb's appeal to those looking for permanent residence rather than transient living arrangements.
Family dynamics in Blairgowrie are diverse, with 63.8% of couple families having no children, suggesting a significant number of empty nesters or retirees. Meanwhile, 27.6% of couple families have children, and 8.1% are one-parent families, indicating a supportive environment for families of all types. The suburb's picturesque setting, combined with its strong sense of community and proximity to natural attractions, makes Blairgowrie a desirable location for those seeking a laid-back coastal lifestyle.
Blairgowrie infrastructure, key developments and investment opportunities
Blairgowrie’s property market continues to be supported more by its established coastal lifestyle and village amenity than by major new development. The suburb benefits from proximity to bay and ocean beaches, local shops, cafes and everyday services, which helps underpin buyer demand from both owner-occupiers and holiday-home purchasers.
At present, there are no major publicly identified infrastructure or redevelopment projects in Blairgowrie that are likely to materially shift market conditions in the near term. As a result, local pricing is likely to remain influenced by scarcity, lifestyle appeal and broader Mornington Peninsula demand rather than large-scale supply additions.
Blairgowrie rental market trends
The rental market in Blairgowrie has experienced moderate growth, with house rents increasing by 7.4% over the past year to $698 per week. However, there has been no change in unit rents, remaining at $0, indicating a potential lack of available units. Blairgowrie continues to attract interest due to its coastal charm and lifestyle appeal, making it a desirable location for house rentals.
Suburbs near Blairgowrie
Some popular suburbs near Blairgowrie include:

