How OpenAgent works for agents

We qualify the leads, you focus on winning listings

OpenAgent helps you build your pipeline by connecting you with genuine vendor opportunities outside your existing prospecting and referral channels.

We invest in marketing to attract homeowners who are thinking about selling. Every year, more than 2.6 million Australians use OpenAgent to research their property, understand the selling process, access leading market data, and compare agents.

For anyone who isn’t quite ready to speak to an agent, we nurture them until they are. We stay connected through our property tools, market insights and personalised emails. When appropriate, our Australian-based team speaks with them directly to better understand their circumstances.

More happens before a lead reaches you

By the time we make an introduction, there's often been a lot more behind it than a single online enquiry. All of that work helps us connect you with homeowners who are considering selling and ready to engage with an agent.

2.6 million Australians

Visit OpenAgent each year to navigate their property journey*

260,000+ homeowners

Stay connected with us through email each month

500,000+ minutes

Spent speaking with homeowners in the past 12 months

1 in 4 sellers we refer

Go to market within 3 months, and over 1 in 3 within 6 months(1)

Lead referrals backed by data and human expertise

Our technology helps us understand where homeowners are in their property journey. But data only tells us part of the story, and that’s why the human touch is so important to us.

OpenAgent’s Australian-based team, many of whom bring years of experience from across the property industry, speak directly with homeowners to understand:

Their property and circumstances
Their selling intentions and timing
Their past experience with agents and what they’re looking for in their next one

That context is passed on when relevant, giving you more to work with when you start the conversation.

We spend an average of 12 minutes speaking with homeowners who go on to be introduced to an agent.

Ready to connect with pre-qualified vendors?

Partner with OpenAgent to receive opportunities from homeowners we've taken the time to understand

How it works for agents

1. When a homeowner is ready, we find the right match
Unlike other recommendation platforms, OpenAgent typically recommends two to three agents based on the homeowner’s needs and property, alongside agent performance data, sales history and customer experience.

2. We make the introduction
Once we pass a homeowner’s details to you, we remain available to support both you and the homeowner throughout the process — otherwise, it’s your time to shine.

3. You only pay when you sell
There’s no upfront cost for a lead. It’s important to us that our interests are aligned, which means we only get paid when you do. If you successfully sell a property we introduced to you, you’ll pay a referral fee of 20–30% of your commission.^

Want to increase your visibility even further? Meet Agent Accelerate

If you’re looking to boost your presence in specific suburbs, our Agent Accelerate sponsorship product can help. For a monthly fee, you can choose the suburbs you want to increase your visibility in. Your profile will appear as a sponsored agent in your chosen suburbs, ensuring you're seen by vendors actively looking for an agent in their area. Once you’ve joined the OpenAgent network, you’ll receive a separate invitation to join Agent Accelerate.

Benefit of OpenAgent for agents

As part of the OpenAgent network, you’re joining a curated network of high-performing agents across Australia. We pride ourselves on only recommending the best agents — and we back that choice by adding real value to your business every day.

Highly qualified leads

We speak to thousands of homeowners each month and ensure that they’re ready to meet an agent before passing them onto you. 26% of OpenAgent leads referred to agents go to market within three months(2), so you spend less time chasing and more time selling.

Market insights

When it comes to the property market and real estate industry, our finger is always on the pulse. We feed these insights back to you, giving you a competitive edge.

Brand endorsement

Vendors trust our opinion — they rate us on Trustpilot as a consistent 4.5 out of 5. When we include you in an OpenAgent recommendation, it’s like being given the OpenAgent stamp of approval.

People—the OpenAgent difference

Our dedicated agent services team are on hand to help with whatever you need, and are only ever a phone call away (1300 622 730).

Hear from agents who work with OpenAgent

Agents of every shape and size from across Australia work with OpenAgent as an additional source of qualified vendor opportunities. Hear what they have to say about working with us.

“I've worked with OpenAgent for almost 10 years. It's been a fantastic experience and I've got heaps of leads, it's almost 50% of my business.” — David Bishop, Move Real Estate

Sam Ruisi

Selling Principal of Ruisi Real Estate

We've worked with OpenAgent for a number of years. The leads they provide us are quite genuine. And because they're pre-qualified, we don't really feel like we're making a cold call getting in touch with those clients. It's because we have those notes, it gives us a clearer path into the conversation we have with prospects. That level of trust with that vendor on that first contact is already high enough to have a better conversation.

David Bishop

Sales Agent at Move Real Estate, Mount Louisa

I've worked with OpenAgent for almost 10 years. It's been a fantastic experience and I've got heaps of leads, it's almost 50% of my business. The leads are all quality — some might not be ready immediately, but they're all genuine sellers, and I find the key is to continue to follow up because they do come on eventually. I tell everyone OpenAgent is a great idea — it's been the greatest thing for our company, especially with setting up and launching a new business.

Peter Diamantidis

Owner & Selling Principal of Ray White Diamantidis Group, Western Sydney

If we have a 50% market share, there's still 50% out there that we don't have. OpenAgent sends us the leads that are slipping through the cracks. They actually speak to the vendors before the lead is sent and fill me in with all of their information. We also find that some vendors prefer to contact OpenAgent so they can engage with two or three agents in one go rather than calling around individually.

Ready to partner with OpenAgent?

Join thousands of agents across Australia working with us to connect with qualified vendor opportunities

About us

OpenAgent started in 2013 with a vision to make it easy for people to buy, sell and own property. Today, we’re Australia’s #1 agent comparison platform with more than 2.6 million Australians* visiting us each year to research and navigate their property journey.

For agents, that means more opportunities to connect with homeowners looking to sell.

Stay across industry trends and insights

Our editorial team monitors market movements and curates the insights you should be aware of; delivering them to you in a monthly email newsletter. This makes it easier for you to stay up-to-date with relevant industry and market news, insights, trends, and information for real estate agents.

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FAQs from agents

Why do property owners use OpenAgent?
Selling a property is a major financial decision, but it’s something most people only do a handful of times in their lives. OpenAgent helps homeowners navigate the process with online tools, property information and agent comparisons, as well as support from our Australian-based team.
What if I am already in contact with that vendor?
We check with every vendor before making an introduction to understand whether they’re already in contact with any agents. If we introduce you to a vendor you’ve completed an appraisal for within the past six months, simply provide us with evidence and you won’t be charged a referral fee if you go on to sell their property. If the vendor is in your CRM but you haven’t been actively engaging with them, the standard referral fee will still apply if the introduction results in a successful sale.
Isn’t 20–30% a bit too much to pay for what you do?
We invest heavily in marketing, technology and our Australian-based team to find, nurture and qualify potential vendors before introducing them to you. Our rigorous process means that of the average 16,840 leads we receive each month, only around 3,200 highly qualified prospects are passed on to agents.
Unlike many lead generation services, you don’t pay anything upfront. We only get paid if you successfully sell a property we’ve introduced to you, so our success is directly tied to yours. And if a lead you receive from us results in a lifetime relationship with that vendor, the value can extend well beyond the initial sale. The referral fee is set when the lead is sent to you and ranges from 20–30% of your commission, plus GST.*^
Aren’t these leads I would get anyway?
OpenAgent gives you an additional way to connect with potential vendors outside your existing prospecting and referral channels. Millions of Australians visit OpenAgent to research property and navigate their property journey, giving agents in our network opportunities to connect with homeowners they may not otherwise have met.
Can I pay you more to get more leads?
Our standard agent recommendations aren’t based on how much an agent pays us. We recommend agents based on factors including their performance, sales history, customer reviews and suitability for the individual vendor.
Agent Accelerate is a separate product that allows eligible agents to increase their visibility in selected suburbs for a monthly fee. Sponsored placements are clearly identified and don’t guarantee a specific number of leads.
How many agents are recommended to each vendor?
We generally recommend 2 to 3 agents. Sometimes a vendor may ask to speak to additional agents so on occasion it is more than this. However, we don’t recommend up to 10 agents like some other referral agencies. We believe in connecting vendors with just 2 to 3 agents that are best suited to their needs. We work out the suitability through a combination of sophisticated data analysis and human expertise.

(1) The claim "1 in 4 sellers we refer to agents go to market within 3 months, and over 1 in 3 within 6 months" is based on OpenAgent data. Between 1 April 2025 and 31 March 2026, 26.1% of referred leads listed their property for sale within 3 months of introduction. Between 1 January 2025 and 31 December 2025, 361% of referred leads listed their property for sale within 6 months of introduction.

(2) The claim "26% of leads referred to agents go to market within 3 months" is based on OpenAgent data. Between 1 April 2025 and 31 March 2026, 26.1% of referred leads listed their property for sale within 3 months of introduction.