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Rosebud suburb profile

Rosebud is a coastal Mornington Peninsula suburb on Port Phillip Bay, known for its long sandy foreshore, the family-friendly pier and a broad stretch of parkland that draws swimmers, anglers and weekend visitors. The centre is anchored by a compact retail strip along Point Nepean Road with cafes, services and a shopping precinct, while housing ranges from classic weatherboard seaside cottages to brick family homes and newer beachfront apartments. Life in Rosebud leans towards a relaxed beachside rhythm, popular with families, retirees and holiday homeowners, and it is connected to the peninsula by the Nepean Highway and local bus links.

Rosebud property market performance

Current median dwelling price$720,000Past 3 months

Property growth+3.3%Past 12 months

The median house price is $800,000, up a solid 5.2% over the last 12 months. The median unit price is $640,000, up a marginal 1.5% over the last 12 months, so house values have grown more strongly than unit values.

Over the past 3 months there were 86 house sales and 11 unit sales. Houses sold in a median of 33 days over the last 12 months, compared with 55 days for units, so houses sold faster than units.

The rental market in Rosebud saw average house rents of $575 and average unit rents of $523 over the last 12 months. House rents rose a modest 2.7% while unit rents rose sharply, up 10.6%, so unit rents grew faster.

HousesUnits
Median price
Past 3 months
$800K$640K
Change in value
Past 12 months
5.2%1.5%
Sold
Past 3 months
8611
Median days on market
Past 12 months
3355
Average rent
Past 12 months
$575$523
Change in rent
Past 12 months
2.7%10.6%

5 year median price trend for houses and units

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Rosebud demographics

Rosebud is a community of 14,381 people. The median age is 49 and the median total household income is $1,183 a week, roughly $61,500 a year.

Family types are dominated by couples: couple families without children are the largest group at 45.7%, while couple families with children make up 32.6%. One-parent families account for 20.0% and other families 1.7%. Together, couple families with and without children comprise 78.3% of all families.

In Rosebud, most homes are owner-occupied: about three in four dwellings (72.8%) are owned either outright (42.8%) or with a mortgage (30.0%), while 27.2% of dwellings are rented.

Rosebud infrastructure, key developments and investment opportunities

Rosebud has active council-led planning for its town centre and foreshore. The Rosebud Activity Centre Structure Plan (adopted 24 August 2015) has a progress report dated December 2025 that records completed works such as the Jetty Road/McDowell Street signalised intersection and Jetty Road foreshore streetscape actions, while a number of precinct plans, streetscape and intersection projects remain yet to commence or are subject to resourcing.

Health and community items include a state announcement on 1 October 2025 of $4 million for Rosebud Hospital refurbishments to improve ventilation, infection control and emergency area access, and Peninsula Health’s Rosebud Health Hub operating from the hospital site. The Shire is consulting on a proposed community housing project in Rosebud (May 2025) for up to 19 dwellings for women and children. Parks Victoria continues to manage Rosebud Pier and foreshore works and coastal management planning is ongoing.

Suburbs near Rosebud

Some popular suburbs near Rosebud include:

How does Rosebud compare to nearby suburbs?

  • Median house prices: Rosebud’s median house price is 14.2% higher than Capel Sound’s.
  • House price growth: Over the past 12 months, house prices in Rosebud have grown 1.6% higher than in Capel Sound.
  • Unit price growth: Over the past 12 months, unit prices in Rosebud have grown 1.8% higher than in Capel Sound.
  • Selling speed for houses: Properties in Rosebud are selling 5.7% faster than in Tootgarook.
  • Selling speed for units: Properties in nearby Capel Sound are selling 21.8% faster than in Rosebud.
  • Investment considerations: In Rosebud, the rental yield for house is 9.3% lower than the Melbourne average, while the rental yield for units is 11.4% lower.
  • House price growth: Over the past 12 months, house prices in Rosebud have grown 21.0% lower than the average rate of growth across Melbourne.
  • Unit price growth:Over the past 12 months, unit prices in Rosebud have grown 12.0% higher than the average rate of growth for units across Melbourne.

Common questions about Rosebud

  • Is Rosebud a nice place to live?

    Rosebud sits on Port Phillip Bay with a long sandy foreshore, a pier and a broad stretch of parkland that draw swimmers, anglers and weekend visitors. The town centre is compact, with a retail strip of cafes, services and a shopping precinct, while housing ranges from classic weatherboard seaside cottages and brick family homes to newer beachfront apartments. Life leans towards a relaxed beachside rhythm and the suburb is popular with families, retirees and holiday homeowners, with connections to the rest of the peninsula by the Nepean Highway and local bus links.

    About 14,381 people live in Rosebud and the median age is 49; roughly three in four dwellings are owner-occupied and couple families (with and without children) make up around 78% of all families. The council has active planning for the town centre and foreshore, with some streetscape and intersection works complete and other precinct projects yet to start. Peninsula Health operates a local health hub at the hospital site, the Shire is consulting on a proposed community housing project for women and children, and Parks Victoria continues to manage the pier and coastal works.

    Down Pointer
  • Is it expensive to live in Rosebud?

    On the figures, housing in Rosebud sits well above what local households earned at the last Census. A typical local household's annual income at the last Census was about $61,516, so the median house price of $800,000 is roughly 13.0 times that annual income and the median unit price of $640,000 about 10.4 times. Renting also takes a large share of local income: the average house rent of $575 a week is about 48.6% of a typical local household's weekly income at the last Census, and the average unit rent of $523 a week is about 44.2%.

    Everyone's financial situation is different, so it's important to consider your own circumstances when deciding which suburb is right for you.

    Down Pointer
  • Is Rosebud a good place to invest?

    The most striking move in Rosebud over the past year is unit rents, which jumped 10.6% — a strong rise. Median house values rose a solid 5.2%, while house rents increased a modest 2.7% and unit values rose a slight 1.5%.

    For someone weighing Rosebud up as an investment, the figures point to different outcomes depending on what you prioritise: the house side showed stronger capital growth this year, whereas the units side delivered the much larger lift in rental income. Whether that balance fits your goals depends on your individual priorities and circumstances.

    This information has been prepared without taking your objectives, needs and overall financial situation into account. It is not meant to be a substitute for professional financial advice. For this reason, you should consider the appropriateness of the information and, if necessary, seek appropriate professional advice.

    Down Pointer

Choose the right real estate agents in Rosebud

There are 102 real estate agents in Rosebud, but they don’t all deliver the same results.

Some agents have a much stronger presence in the suburb, with just 5 agents handling around 37.9% of all sales in the past year.

Commission rates in Rosebud typically range from 1.75% to 2.5%. Comparing agents—including what they charge, what’s included, and how they structure their fees—is not only important when choosing an agent, the right structure can help ensure your chosen agent is motivated to achieve the best possible result.

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