Zoe Pointon

Agents are constantly looking for new business, so it may surprise you to learn that new research shows a significant proportion of genuine referrals are ignored each year.The Behaviours of Top...

The concept of 'hustle' has long been a religion in real estate circles. The thinking goes that if you're behind on your listings or numbers, you just need to 'get your hustle on' and smash out...

What is the one thing that every real estate agent can do to improve their listings? New data shows that the answer is ridiculously simple: Get back to your leads quickly. When we say...

The question of best practice in real estate towards seller leads has until very recently only been answered in anecdotes or personal stories. But new data now puts some quantifiable analysis...

There are many different reasons why someone might find themselves having to sell their holiday home or investment property.Whether it’s because of changes in the market, a personal reason or, in...

There is no doubt that the Australian real estate scene is changing, and this is happening more rapidly than ever. Funds are being raised for new service offerings, overseas real estate companies...

Update: Purple Bricks has exited the Australian market.What is Purple Bricks?Purple Bricks is a low cost real estate agency model, launched in 2013. It has some traction in its home market in the...

For years, Zoe Pointon helped big companies with their strategy and operational problems, but she says founding a start-up has been the most challenging and hardest job she’s ever had.“Not many...

When trying to understand and beat stereotypes, it’s always best to go directly to the source. When it comes to real estate, that means talking to the people who had most recently dealt with real...