Spring selling season loses its heat
Auction activity remains busy as 2015 draws to a close, even though sellers have experienced a weaker spring selling season than last year.The last week in November was the busiest week for...
Expertise
Real estate, real estate market trends, strategy, start-ups
Education
- Bachelor of Commerce (University of Queensland)
- Bachelor of Business (University of Queensland)
Highlights
- Founder and co-CEO of OpenAgent
- Over 10 years in the real estate industry
Experience
Zoe Pointon is the Co-Founder and Co-CEO of OpenAgent. Over the years, she's had the privilege of collaborating with some of the brightest minds in real estate, amassing over a decade of invaluable experience and a treasure trove of insights around the property buying and selling process.
Over a decade ago, Zoe Pointon co-founded OpenAgent with one goal in mind: to simplify the property buying and selling journey for everyday Australians.
Over the years, she's had the privilege of collaborating with some of the brightest minds in real estate, amassing over a decade of invaluable experience and a treasure trove of insights. Zoe is truly passionate about making sure sellers and buyers are equipped with the knowledge needed to make the best decisions for their unique property transaction.
In Zoe's words, she's the one who comes up with the “big, crazy ideas”. She is stubbornly addicted to seeing these ideas become a reality, which she says means annoying her team almost every waking hour and consuming large amounts of caffeine to fuel the OpenAgent overdrive.
Keeping her sanity with early morning swims, long runs, and bike rides, Zoe says that “taking on such a big challenge is exhilarating, and making progress is rewarding… Getting to build the team that makes it happen is the coolest part of the job.”
Recent news
A mixed bag of auction clearance rates
As the spring selling season kicks into gear, home sellers in Sydney and Brisbane will no doubt be encouraged by the rise in the latest auction clearance rates in the last week of September....
Blog articles
What is the cost of wasted leads in real estate?
Agents are constantly looking for new business, so it may surprise you to learn that new research shows a significant proportion of genuine referrals are ignored each year.The Behaviours of Top...
How hustle hides a multitude of sins in real...
The concept of 'hustle' has long been a religion in real estate circles. The thinking goes that if you're behind on your listings or numbers, you just need to 'get your hustle on' and smash out...
Why responding quickly is the holy grail of...
What is the one thing that every real estate agent can do to improve their listings? New data shows that the answer is ridiculously simple: Get back to your leads quickly. When we say...
How do top performing agents convert more leads?
The question of best practice in real estate towards seller leads has until very recently only been answered in anecdotes or personal stories. But new data now puts some quantifiable analysis...
3 reasons a referral partner delivers stronger...
The Inman Connect Conference heard that a typical conversion rate on leads in real estate are between one to three percent in the US.With such a low success rate, the emphasis becomes about...
4 reasons to outsource your lead generation
How do you generate leads in your real estate business? Typically, agents will hit the hustings when listings are a little tight, getting out to door knock, advertise in the local paper (or...
7 myths debunked about lead generation
With reports coming back from the US that just 1% to 3% of all leads sent from lead generation platforms convert to a listing, it's easy to see why many agents struggle to see value in a lead...
8 questions to help you qualify your lead...
There are a lot of misconceptions about lead referrals in Australia. Prime among them are that lead referral businesses are just online algorithms that spit out a pile of names and sell them...
When do I need to start thinking about...
Make no mistake selling a property can be stressful, and there is a lot to think about. The trick is to get the right advice, ideally from an experienced local real estate agent, so you are across...